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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) PDF




by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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[Pub.45YdH] Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) PDF | by Geoffrey A. Moore


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Marketing Planning Strategy Peter Reed PDF 827c30342

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Marketing Planning and Strategy PDF




by Peter Reed : Marketing Planning and Strategy

ISBN : #0729512673 | Date : 1992-12-31

Description :

PDF-7083c | … Marketing Planning and Strategy


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Marketing Planning and Strategy by by Peter Reed

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Marketing strategy of ‘Starbucks Coffe’ PDF




by Khanh Pham-Gia : Marketing strategy of ‘Starbucks Coffe’

ISBN : #3640380932 | Date : 2009-07-27

Description :

PDF-a6997 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are ana… Marketing strategy of ‘Starbucks Coffe’


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Marketing strategy of ‘Starbucks Coffe’ by by Khanh Pham-Gia

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Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) PDF




by P. Naude : Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)

ISBN : #0080433588 | Date : 1998-09-01

Description :

PDF-79166 | This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current “fashionable” interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contain… Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)


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[Pub.26QmB] Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) PDF | by P. Naude


Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) by by P. Naude

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Value Creation Internet Things Industrial PDF 43f83903c

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Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution PDF




by Alexander Manu : Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

ISBN : #1472451813 | Date : 2015-08-28

Description :

PDF-31d16 | We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the … Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution


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Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution by by Alexander Manu

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ProduktrBCckrufe Deutschen Automobilindustrie VerstA4ndnisproblematiken Markenkommunikation PDF F4459875f

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Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition) PDF




by Michael van Venrooy : Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)

ISBN : #3658094982 | Date : 2015-04-21

Description :

PDF-f9cf1 | Michael van Venrooy entwickelt ein Faktorenmodell, das die verhaltenswissenschaftlich relevanten Kriterien für eine erfolgreiche und zeitnahe Umsetzung von Produktrückrufen in der deutschen Automobilindustrie in ein verhaltenstheoretisches Modell integriert. Über eine quantitative Analyse realer Rückrufdaten identifiziert der Autor drei Hauptgruppen von Rückrufteilnehmern, deren motivationale… Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)


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Get Name Rules Create Great PDF C886a959a

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Get a Name!: 10 Rules to Create a Great Brand Name PDF




by Jacky Tai : Get a Name!: 10 Rules to Create a Great Brand Name

ISBN : #9812618465 | Date : 2009-03-31

Description :

PDF-58c95 | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn’t have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances … Get a Name!: 10 Rules to Create a Great Brand Name


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[Pub.52nwb] Get a Name!: 10 Rules to Create a Great Brand Name PDF | by Jacky Tai


Get a Name!: 10 Rules to Create a Great Brand Name by by Jacky Tai

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Marketing Management Strategy Instructors 3r PDF 2f3450062

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Marketing Management – Strategy and Cases: Instructor’s Manual to 3r.e PDF




by Douglas J. Dalrymple : Marketing Management – Strategy and Cases: Instructor’s Manual to 3r.e

ISBN : #0471871737 | Date : 1983-08

Description :

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Marketing Management – Strategy and Cases: Instructor’s Manual to 3r.e by by Douglas J. Dalrymple

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Marketing University Selected Chapters Consumers PDF 21f6d8bd6

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Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) PDF




by Hawkins/Best/Coney : Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e)

ISBN : #0073261033 | Date : 2004

Description :

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[Pub.53fnM] Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) PDF | by Hawkins/Best/Coney


Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) by by Hawkins/Best/Coney

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Vulnerability Corporate Reputation Leadership Sustainable PDF 2964c9f4f

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value by by Peter Verhezen

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Business Models Handbook Templates Studies PDF 059df4bae

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The Business Models Handbook: Templates, Theory and Case Studies PDF




by Paul Hague : The Business Models Handbook: Templates, Theory and Case Studies

ISBN : #0749481870 | Date : 2018-03-28

Description :

PDF-5a88e | Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an … The Business Models Handbook: Templates, Theory and Case Studies


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The Business Models Handbook: Templates, Theory and Case Studies by by Paul Hague

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Strategic Market Management David Aaker Ebook PDF 5526df3a1

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Strategic Market Management: European Edition PDF




by David A. Aaker : Strategic Market Management: European Edition

ISBN : # | Date : 2012-12-14

Description :

PDF-d4c57 | The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate an… Strategic Market Management: European Edition


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[Pub.13CyM] Strategic Market Management: European Edition PDF | by David A. Aaker


Strategic Market Management: European Edition by by David A. Aaker

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Coca Colas Marketing Strategy Analysis Communication PDF 16b58c07e

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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF




by Julia Anders : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

ISBN : #3656495270 | Date : 2013-09-12

Description :

PDF-b75c8 | Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outst… Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication


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by Paul F Borgese : FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs

ISBN : #1886489122 | Date : 2005-06-15

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PDF-906cc | Typically, before we worked with them, our clients were selling and marketing based on traditional features and benefits. If you’re still using these outdated tactics, you’re in trouble. Recent studies by the Sales Career Training Institute and the Performance Marketing Institute have broken new ground when it comes to sales and marketing effectiveness strategies. Studies conducted by these not-… FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs


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by Scott Fishman : Sell Smartest: Optimize Your Mindset For Sales Success (30 Minute Sales Coach)

ISBN : #1520585438 | Date : 2017-02-12

Description :

PDF-ac22b | Optimize your SALES MINDSET. If you want to be successful in sales, you have to get your mind right. “The most expensive piece of real estate is the six inches between your right and left ear. It’s what you create in that area that determines your wealth. We are only really limited by our mind.”~ Dr. Dolf de Roos In books one and two of The 30 Minute Sales Coach Series, Scott gives you the tools, … Sell Smartest: Optimize Your Mindset For Sales Success (30 Minute Sales Coach)


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